Our Team

For every client we always aim high

We are fully independent

We are fully independent and directly authorised by the FCA. This means we are able to give you the most appropriate advice to you without being restricted by commercial agreements.

Your interests come first

Our whole philosophy is borne out of many years' experience working in a professional practice environment. Our existing clients would confirm our ongoing commitment to this philosophy.

We are highly qualified

Continual professional development is an expectation all of our team place upon themselves regardless of how qualified they already are, not just as a requirement for qualified advisers.

Trust is core to our service

Our clients have told us that trust is absolutely essential for them, therefore we hold ourselves to this value and only ever act in our clients’ interest.

Integrity and transparency

We are committed to always explaining our fees and our regulatory obligations before any work is carried out.


Ashton Eddolls has over 20 years’ experience in financial services and has worked for a variety of firms in the industry, since the last century. Over this time, he's taken more FCA exams than he cares to admit and seen the inner workings of some the largest providers and advice firms.

As a result, Ashton became increasingly surprised at the level of hidden charges made by so many of them. It's become something of a personal mission of his to offer the highest level of service to all his clients, regardless of their financial situation and without any hidden charges or tiered cost and service levels.

Ashton enjoys cycling and is a keen Rugby fan in his spare time.

Ashton Eddolls

Domonic Eddolls

Dominic, has over 20 years’ experience working in a variety of marketing roles across financial services, insurance, Pay TV and manufacturing. This has allowed him to experience a wide variety of environments and leadership challenges, and to develop solutions to meet the targets set by each business he has been a part of.

As a result of this and the rapid expansion seen by Berkshire IFA Limited, Ashton was keen for Dominic to join, with a remit focused on setting up the marketing / client acquisition, HR and IT functions, so that Ashton had more time to focus on the most important aspect of the business, our clients.

Outside of work Dominic has a wife and a young son, and loves everything to do with Rugby, cars and mountain bikes.

Dominic Eddolls
Head of Marketing, HR and IT

Ben Kay

Benjamin is the Practice Manager at Berkshire IFA and joined the company in 2022. He currently oversees the company’s Administration & Paraplanning teams.

Ben joined the wealth management industry in 2019 and was seconded to an operational role in Malta, where he spent ten months learning about expatriate tax and estate planning. He relocated back to London in 2020 where he became a Client Services Manager. Ben also has an MSc in Environmental Strategy and spent a year in the US playing collegiate soccer for the Huskies.

Outside of work, Ben spends his Saturday mornings jumping into some very questionable tackles on the soccer field and has also been known to shoot a round of golf very badly.

Ben Kay
Practice Manager

Simon Noke

Simon Noke has over 15 years’ experience working in financial services. He has worked with both large corporates and smaller independent firms. During this time Simon has been continually surprised by the lack of holistic financial planning clients receive, especially with in larger companies, despite the clear benefits it offers clients. Simon makes sure he provides this ‘full financial and wealth planning’ aspect to his clients and that they are utilising all the allowances and tax savings possible, while achieving their long-term objectives. Simon is a fully Diploma qualified Financial Planner and has started studying to become a Chartered Financial Planner. Outside of the office Simon enjoys spending time with his wife and two children. Simon is a fanatical sports fan, and follows football, rugby, golf and horse racing – attending as many of these events as time allows.

Simon Noke
Financial Advisor

Contact Us

For more information on any of our independent financial services, or to discuss your specific requirements, contact out dedicated team today.